Welcome to
Genevieve Gowns
Every special moment deserves a dress you’ll never forget.
At Genevieve Gowns, we help brides, formal attendees and women celebrating life’s important occasions find a dress that feels just right.
From stunning bridal gowns and formal wear to cocktail dresses and accessories, our collection has been carefully selected to help you look and feel your best.
Why Choose Genevieve Gowns?
At Genevieve Gowns, we believe finding your perfect dress should be an exciting and memorable experience. We combine beautiful styles, affordable pricing and personalised service to help you find a gown you’ll love.
♥ Beautiful bridal styles without the designer price tag
♥ Wedding gowns from $400 – $2,000
♥ Many styles can be customised to suit your vision and personal style
♥ A wide range of styles in sizes 8 – 22 available to try on in-store
♥ Custom sizing and colour options available on selected designs
♥ Fast turn around times, with many orders arriving within 4 – 6 weeks
♥ Friendly, personalised service in a relaxed and welcoming environment
♥ Experienced guidance to help you find a dress that makes you feel confident, comfortable and beautiful
♥ In house alternations available to provide a seamless experience from choosing your gown to achieving the perfect fit
Why should you choose Genevieve Gowns?
- We offer similar wedding dresses to the brand name bridal labels without the high price tag
- Our prices range from $400 to $2000
- We work directly with the manufacturers and can make changes to your wedding dress/ formal dress to suit your requirements.
- Sizes 8 to 22 are ready to try on in-store and for immediate purchase
- Custom sizes and colours available to order
- Quick shipping time of 4 to 6 weeks
- Our formal dresses can also be ordered as bridal gowns. Available in white, ivory and other colours.
Why should you choose Genevieve Gowns?
- We offer similar wedding dresses to the brand name bridal labels without the high price tag
- Our prices range from $400 to $2000
- We work directly with the manufacturers and can make changes to your wedding dress/ formal dress to suit your requirements.
- Sizes 8 to 22 are ready to try on in-store and for immediate purchase
- Custom sizes and colours available to order
- Quick shipping time of 4 to 6 weeks
- Our formal dresses can also be ordered as bridal gowns. Available in white, ivory and other colours.
Where Your Dream Dress Becomes Reality
Outgrowing her home studio and fueled by this insight and a desire to provide a wider selection, Jen established a store “Altered By Jen” in August 2023. A dedicated alterations service for formal and bridal wear and a space big enough to sell formal dresses. This passion to empower her clients further led to the expansion into bridal wear in February 2024. This exciting growth culminated in the launch of Genevieve Gowns in March 2024.
Located in a charming shopfront within the picturesque historic town of Morpeth, Genevieve Gowns is proud to be the Hunter Region’s newest bridal boutique. Stepping into our store is akin to entering a beautiful, relaxed, and luxurious haven. Our talented team of stylists and dressmakers awaits you, eager to collaborate and guide you toward finding the perfect dress for your special occasion.
At Genevieve Gowns, we believe every woman deserves to feel confident and radiant on her momentous day. We are here to transform your vision into reality, ensuring your dress tells a story as unique as you are.
Bridal Gowns
Formal Wear
Meet Jen – The Heart Behind Genevieve Gowns
Genevieve Gowns is more than a bridal boutique – it’s the result of Jen’s passion for helping women look and feel their absolute best.
With more than 13 years of experience through her successful alterations business, Altered By Jen, Jen has helped countless women achieve the perfect fit for life’s most important occasions.
After seeing so many clients limited by traditional sample sizing, Jen dreamed of creating a more inclusive and personalised bridal experience. That vision became Genevieve Gowns – a boutique where every woman can feel confident, comfortable and celebrated.
Located in the heart of Morpeth, Genevieve Gowns offers a beautiful collection of bridal, formal and special occasion wear, supported by expert in-house alterations and personalised service.
Whether you’re searching for your dream wedding gown, a formal dress or something special for an upcoming event, out team is here to help you find a dress that feels uniquely yours.
Because every woman deserves to feel beautiful on her special day.
Find Your Perfect Fit at Genevieve Gowns
Genevieve Gowns isn’t just a boutique – it’s Jennifer Arthur’s passion realized. Over 13 years, Jen transformed formal wear through “Altered By Jen.” Inspired by clients limited by sample sizes (8-12), she envisioned a more inclusive experience.
In August 2023, “Altered By Jen” blossomed into a store offering alterations and formal wear. February 2024 saw the addition of bridal wear, and Genevieve Gowns launched in March 2024.
Nestled in Morpeth’s charm, Genevieve Gowns is the Hunter Region’s newest bridal haven. Our talented team awaits, ready to find the dress that reflects your unique story.
We believe every woman deserves a confident, radiant look on her special day. Let us transform your vision into a wedding dress as unforgettable as you are.
Find Your Perfect Fit at Genevieve Gowns
Genevieve Gowns isn’t just a boutique – it’s Jennifer Arthur’s passion realized. Over 13 years, Jen transformed formal wear through “Altered By Jen.” Inspired by clients limited by sample sizes (8-12), she envisioned a more inclusive experience.
In August 2023, “Altered By Jen” blossomed into a store offering alterations and formal wear. February 2024 saw the addition of bridal wear, and Genevieve Gowns launched in March 2024.
Nestled in Morpeth’s charm, Genevieve Gowns is the Hunter Region’s newest bridal haven. Our talented team awaits, ready to find the dress that reflects your unique story.
We believe every woman deserves a confident, radiant look on her special day. Let us transform your vision into a wedding dress as unforgettable as you are.
Why should you choose Genevieve Gowns?
- We offer similar wedding gowns to the brand name bridal labels without the high price tag
- Our prices range from $400 to $2000
- We work directly with the manufacturers and can make changes to your wedding gown/ formal dress to suit your requirements.
- Sizes 8 to 22 are ready to try on in-store and for immediate purchase
- Custom sizes and colours available to order
- Quick shipping time of 4 to 6 weeks
- Our formal gowns can also be ordered as bridal gowns. Available in white, ivory and other colours.
Visit Us
Store Hours
Monday: Closed
Tuesday: Closed
Wednesday: 10:00 AM – 3:00 PM
Thursday: 10:00 AM – 3:00 PM
Friday: 10:00 AM – 3:00 PM
Saturday: 9:00 AM – 3:00 PM
Sunday: Closed
Visit Us
Store Hours
Monday: Closed
Tuesday: 10:00 AM – 3:00 PM
Wednesday: 10:00 AM – 3:00 PM
Thursday: 10:00 AM – 4:00 PM
Friday: 10:00 AM – 4:00 PM
Saturday: 9:00 AM – 3:00 PM
Sunday: Closed
Visit Us
Store Hours
Monday: Closed
Tuesday: 10:00 AM – 3:00 PM
Wednesday: 10:00 AM – 3:00 PM
Thursday: 10:00 AM – 4:00 PM
Friday: 10:00 AM – 4:00 PM
Saturday: 9:00 AM – 3:00 PM
Sunday: Closed
Book an Appointment
- 0494 111 105
- genevievegowns@gmail.com
You can also send us a message on Facebook and Instagram.
Book an Appointment
- Call 0494 111 105
- genevievegowns@gmail.com
You can also send us a message on Facebook and Instagram.
Book an Appointment
- Call 0494 111 105
- genevievegowns@gmail.com
You can also send us a message on Facebook and Instagram.
Book an Appointment
- Call 0494 111 105
- genevievegowns@gmail.com
You can also send us a message on Facebook and Instagram.
Book an Appointment
- Call 0494 111 105
- genevievegowns@gmail.com
You can also send us a message on Facebook and Instagram.